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To end up being included in “Best Global Brands”, a brand has got to be genuinely global, possessing successfully gone beyond geographic as well as cultural constraints.

According to Interbrand (a well-known brand consultancy firm), three key components have been exercised in  the valuation process:

  1. An analysis of the financial performance of the branded products or services,
  2. An analysis of the role the brand plays in purchase decisions, and
  3. An analysis of the brand’s competitive strength.

 

Rank – 2016         Brand Name Change in Brand Value (+/-)                Brand Value ($mn)

 

10 GE +2% 43,130

General Electric (GE) is an American multinational conglomerate corporation.

The Best Brands In The World-
The Best Brands In The World- GE

The company operates through the following segments: Power & Water, oil and gas, Aviation, healthcare, transportation and Capital which cater to the needs of Financial services, Medical devices, Life Sciences, Pharmaceutical, Automotive, Software Development and Engineering industries.

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