To end up being included in “Best Global Brands”, a brand has got to be genuinely global, possessing successfully gone beyond geographic as well as cultural constraints.
According to Interbrand (a well-known brand consultancy firm), three key components have been exercised in the valuation process:
- An analysis of the financial performance of the branded products or services,
- An analysis of the role the brand plays in purchase decisions, and
- An analysis of the brand’s competitive strength.
|Rank – 2016||Brand Name||Change in Brand Value (+/-)||
Brand Value ($mn)
General Electric (GE) is an American multinational conglomerate corporation.
The company operates through the following segments: Power & Water, oil and gas, Aviation, healthcare, transportation and Capital which cater to the needs of Financial services, Medical devices, Life Sciences, Pharmaceutical, Automotive, Software Development and Engineering industries.