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To end up being included in “Best Global Brands”, a brand has got to be genuinely global, possessing successfully gone beyond geographic as well as cultural constraints.

According to Interbrand (a well-known brand consultancy firm), three key components have been exercised in  the valuation process:

  1. An analysis of the financial performance of the branded products or services,
  2. An analysis of the role the brand plays in purchase decisions, and
  3. An analysis of the brand’s competitive strength.

 

Brand Name National Rank – 2016 Global Rank – 2016 Change in Brand Value (+/-) Brand Value ($mn)

 

Facebook 11 15 +48% 32,593

Facebook is an online social media and social networking service based in California.

Facebook has more than 1.65 billion monthly active users as of March 31, 2016.

Ranking The Best American “Global” Brands-
Ranking The Best American “Global” Brands- Facebook

As of April 2016, Facebook was the most popular social networking site in the world, based on the number of active user accounts.

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