The Cyprus topped the Brand finance’s best performing or fastest growing nation brands list with a change rate in performance growth of 39 per cent from the year 2017.
According to UK-based brand valuation consultancy Brand Finance’s Nation Brands 2018 report, the Cyprus topped the list with a change rate in performance growth of 39 per cent from the year 2017.
D.R. Congo (38%), Egypt (37%), Kenya (37%), and Tanzania (35%) came in 2nd, 3rd, 4th and 5th respectively.
Six out of ten fastest-growing nation brands this year are from Africa. Democratic Republic of the Congo, Egypt, Kenya, Tanzania, Ethiopia, and Ghana have all recorded outstanding growth between 28% and 38% year on year.
Here’s the TOP 10 list of BEST Performing or Fastest Growing NATION Brands:
|Rank In Performance (2018)||Nation Brand||Change In Performance||Brand Value (USD billion)||Brand Rating||Brand Value Rank|
TOP 10 BEST Performing or Fastest Growing NATION Brands:
1.Cyprus; 2. D.R. Congo; 3. Egypt; 4. Kenya; 5. Tanzania; 6. Ethiopia; 7. Slovenia; 8. Germany; 9. Ghana; 10. Estonia.
Brand Finance measures the strength and value of the nation brands of world’s leading economies using a method based on the royalty relief mechanism employed to value the world’s largest companies.