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TOP 10 BEST Performing or Fastest Growing NATION Brands

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The Cyprus topped the Brand finance’s best performing or fastest growing nation brands list with a change rate in performance growth of 39 per cent from the year 2017.

TOP 10 BEST Performing or Fastest Growing NATION Brands
TOP 10 BEST Performing or Fastest Growing NATION Brands

According to UK-based brand valuation consultancy Brand Finance’s Nation Brands 2018 report, the Cyprus topped the list with a change rate in performance growth of 39 per cent from the year 2017.

D.R. Congo (38%), Egypt (37%), Kenya (37%), and Tanzania (35%) came in 2nd, 3rd, 4th and 5th respectively.

Six out of ten fastest-growing nation brands this year are from Africa. Democratic Republic of the Congo, Egypt, Kenya, Tanzania, Ethiopia, and Ghana have all recorded outstanding growth between 28% and 38% year on year.

Here’s the TOP 10 list of BEST Performing or Fastest Growing NATION Brands:

Rank In Performance (2018) Nation Brand Change In Performance Brand Value (USD billion) Brand Rating Brand Value Rank
10 Estonia +27 $35bn AA+ 83
9 Ghana +28 $31bn A+ 85
8 Germany +28 $5,147bn AAA 3
7 Slovenia +29 $82bn AA 62
6 Ethiopia +29 $40bn A 79
5 Tanzania +35 $29bn A+ 89
4 Kenya +37 $52bn A+ 72
3 Egypt +37 $121bn A+ 56
2 D.R. Congo +38 $22bn BBB 96
1 Cyprus +39 $21bn AA 97

TOP 10 BEST Performing or Fastest Growing NATION Brands:

1.Cyprus; 2. D.R. Congo; 3. Egypt; 4. Kenya; 5. Tanzania; 6. Ethiopia; 7. Slovenia; 8. Germany; 9. Ghana; 10. Estonia.

Brand Finance measures the strength and value of the nation brands of world’s leading economies using a method based on the royalty relief mechanism employed to value the world’s largest companies.