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TOP 10 World’s STRONGEST Nation Brands List

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The Singapore topped the Brand finances’ World’s Strongest Nation Brands list with a Brand Strength Index (BSI) score of 92.4 out of 100.

TOP 10 List Of World’s STRONGEST Nation Brands
TOP 10 List Of World’s STRONGEST Nation Brands

According to UK-based brand valuation consultancy Brand Finance’s Nation Brands 2018 report, the Singapore topped the list as the world’s strongest nation brand with a Brand Strength Index (BSI) score of 92.4 out of 100.

Switzerland (91.1), United Arab Emirates (88.5), Hong Kong (88.4), and Netherlands (87.7) came in 2nd, 3rd, 4th and 5th spots respectively.

Here’s The 2018 TOP 10 List Of World’s STRONGEST Nation Brands:

Rank (2018) Nation Brand Brand Strength Index (BSI) Score Brand Value (USD billion) Brand Rating Brand Value Rank
10 United Kingdom 84.8 3,750 AAA 4
9 Norway 84.8 595 AAA 25
8 United States 85.6 25,899 AAA 1
7 New Zealand 86.2 214 AAA 46
6 Finland 87.4 352 AAA 36
5 Netherlands 87.7 1,190 AAA 13
4 China (Hong Kong) 88.4 414 AAA 33
3 United Arab Emirates 88.5 707 AAA 20
2 Switzerland 90.1 973 AAA+ 15
1 Singapore 92.4 530 AAA+ 28

 

TOP 10 List Of World’s STRONGEST Nation Brands:

1.Singapore; 2. Switzerland; 3. United Arab Emirates; 4. China (Hong Kong); 5. Netherlands; 6. Finland; 7. New Zealand; 8. United States; 9. Norway; 10. United Kingdom

A strong nation brand signifies a vastly attractive environment for investment and Singapore has impressed a global reputation for itself as a well-educated nation with a high quality of life.

Singapore is also the recognised as tech hub in Asia. Whilst also boasting a good infrastructure, the Asia Pacific powerhouse is ideally positioned for connections with China, Hong Kong and Australia.

Brand Finance measures the strength and value of the nation brands of world’s leading economies using a method based on the royalty relief mechanism employed to value the world’s largest companies.