The Singapore topped the Brand finances’ World’s Strongest Nation Brands list with a Brand Strength Index (BSI) score of 92.4 out of 100.
According to UK-based brand valuation consultancy Brand Finance’s Nation Brands 2018 report, the Singapore topped the list as the world’s strongest nation brand with a Brand Strength Index (BSI) score of 92.4 out of 100.
Here’s The 2018 TOP 10 List Of World’s STRONGEST Nation Brands:
|Rank (2018)||Nation Brand||Brand Strength Index (BSI) Score||Brand Value (USD billion)||Brand Rating||Brand Value Rank|
|4||China (Hong Kong)||88.4||414||AAA||33|
|3||United Arab Emirates||88.5||707||AAA||20|
TOP 10 List Of World’s STRONGEST Nation Brands:
1.Singapore; 2. Switzerland; 3. United Arab Emirates; 4. China (Hong Kong); 5. Netherlands; 6. Finland; 7. New Zealand; 8. United States; 9. Norway; 10. United Kingdom
A strong nation brand signifies a vastly attractive environment for investment and Singapore has impressed a global reputation for itself as a well-educated nation with a high quality of life.
Singapore is also the recognised as tech hub in Asia. Whilst also boasting a good infrastructure, the Asia Pacific powerhouse is ideally positioned for connections with China, Hong Kong and Australia.
Brand Finance measures the strength and value of the nation brands of world’s leading economies using a method based on the royalty relief mechanism employed to value the world’s largest companies.