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TOP 15 MOST VALUABLE Nation Brands

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The United States topped the MOST VALUABLE nation brands list with a brand value of a whopping $25,899 billion, a growth of 23% from the year 2017.

TOP 15 MOST VALUABLE Nation Brands
TOP 15 MOST VALUABLE Nation Brands

According to UK-based brand valuation consultancy Brand finance’s Nation Brands 2018 report, the United States topped the list with a brand value of a whopping $25,899 billion, a growth of 23% from the year 2017.

Brand Finance CEO David Haigh said in a released report, “as Donald Trump approaches the start of his third year at the White House, in the longer run, negative perceptions of his personal brand have turned out to have little impact on the nation brand as a whole. Rather, the new free-market policies have resonated with business leaders and the economy is growing, driving an improvement in America’s brand strength and brand value alike.”

China ($12,779 billion), Germany ($5,147 billions), United Kingdom ($3,750 billion), and Japan ($ 3,598 billion) came in 2nd, 3rd, 4th and 5th respectively.

Here’s a list of top 15 most valuable nation brands.   

Rank 2018 Nation Brand Brand Value (USD billion) Brand Rating
15 Switzerland 973 AAA+
14 Mexico 1,066 A+
13 Netherlands 1,190 AAA
12 Spain 1,606 AA
11 Australia 1,669 AAA-
10 South Korea 2,001 AA
9 India 2,159 AA
8 Italy 2,214 AA-
7 Canada 2,224 AAA-
6 France 3,224 AA+
5 Japan 3,598 AAA-
4 United Kingdom 3,750 AAA
3 Germany 5,147 AAA
2 China 12,779 AA
1 United States 25,899 AAA

Top 15 most valuable nation brands:

1.United States; 2. China; 3. Germany; 4. United Kingdom; 5. Japan; 6. France; 7. Canada; 8. Italy; 9. India; 10. South Korea; 11. Australia; 12. Spain; 13. Netherlands; 14. Mexico; 15. Switzerland

Nation Brand Strength Ratings:

AAA + Exceptional; AA + Very strong; A + Strong

Brand Finance measures the strength and value of the nation brands of world’s leading economies using a method based on the royalty relief mechanism employed to value the world’s largest companies.