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A.S Kiran Kumar appointed as new ISRO chief

Recognized scientist and a Padma Shri awardee AS Kiran Kumar has been designated as the secretary, division of space and director of Indian Space Research Organization, an authority explanation said on Monday.

As per reports, the Appointments Committee of the Cabinet (ACC) has affirmed Kiran Kumar’s appointment for a time of three years on contract basis.

Kiran Kumar joined ISRO in 1975 and has contributed to various Indian space projects like the Chandrayaan, Mars Orbiter Mission and others.

GOOGLE, APPLE WORLD’S MOST IN-DEMAND EMPLOYERS

Here’s Why Google, Apple & IBM Stopped Asking Degrees For TOP Jobs
Here’s Why Google, Apple & IBM Stopped Asking Degrees For TOP Jobs

As indicated by a report by professional networking site Linkedin, Google is the world’s most in-demand on the planet, emulated by Apple and Unilever.

Other than Google+, and Apple and Unilever at the second and third spots separately, different organizations in the main 10 list included Microsoft (fourth), Facebook (fifth), Amazon (sixth), Procter & Gamble (seventh), GE (eighth), Nestle (ninth) and Pepsico (tenth).

 

FREE ONLINE ADVERTISING CHANNELS FOR YOUR BUSINESS

If you would just take your time to know your way around, you could discover a lot of premium products and services being offered for free. What’s best is that there is a seemingly endless number of these wonderful finds, what with the internet being a vast network of constantly evolving ideas and all!

Among these magnificent benefits is the chance to be able to promote your business, any business, online, free of charge! It doesn’t matter if your enterprise is a purely online or offline venture, the World Wide Web is home to a great number of marketing opportunities that you could avail of, with no damage to your business’ budget whatsoever.

advertising can be a big problem otherwise. A lot of companies reserve a big chunk of their budgets to cover marketing expenditures. Sometimes, these gambles pay off, but there are occasions when they fail miserably, putting to waste some good money that could have been used in other areas of development for the business involved.

But with the many channels available online, marketing has become a less risky course of action. There so many avenues available online where you could advertise your business for free and attain more exposure for your products or services. Here are some of them.

1. You could advertise through your own website. Ordinarily, you should pay a nominal fee for web hosting and your domain name. A paid web hosting service is more reliable. Your own domain name would impress upon your visitors an immediate sense of professionalism. But if you don’t want to spend for them, there are a lot of free web space providers on the Internet!

2. You could advertise through other people’s websites. And you could do this in a lot of ways too! You could create a banner that would summarize your business’ offers and have it displayed on existing pages. Or if you have your won website for your business, you could use the said banner to link to your pages, or you could even settle for simple links. Additionally, you could have other webmasters rave about your venture and they could talk about it in their own websites.

3. You could create your own affiliate program. By giving commissions as incentive, you could invite a lot of Internet users to become your affiliates. Each affiliate would work to help you make a sale. It’s like having a battalion of sales representatives that you’d only have to pay if they manage to refer a willing customer!

4. You could try viral marketing. Viral marketing is the online equivalent of word o mouth advertising. By giving away something for free, for as long as that something has a link or a simple reference to your business, you’re encouraging the recipient to spread the word about your business to the people he knows. This would result in the exponential expansion of your business message like wildfire.

5. You could advertise in online communities. Forums and mailing lists are popular venues that could likewise convey your business message. Membership to these groups is usually free. Additionally, you could also create your own mailing list and start capturing leads for future sales by doing some helpful follow-ups.

The Internet is a great place for promoting your business. There are five million people online at any given time and the world is, quite literally, your market. It would be best for your business to capitalize on this wonderful opportunity and expand your Audience a thousand fold bigger!

 

HOW DOES ‘2 TIER’ AFFILIATE PROGRAM WORK?

How will refering new affiliates to an affiliate program make me money in the future? Thats where a 2 tier affiliate program works like magic!

Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though – CPM, CPC, CPA, CPL, CPD and many more.

CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.

CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.

The other ways of getting paid are grouped together under the term performance marketing – and this is where the termaffiliate is most commonly used as well.

An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on Search Engines, email marketing and many other different methods) and gets paid when an action happens. This action can be a lead (CPL stands for Cost per Lead), a Sale (CPS stands for Cost per Sale), a download (CPD stands for Cost per download) and many other variations.

Some in the internet industry refer to performance based marketing as CPA (cost per acquisition), although the term is also sometimes used for specific types of campaigns such as leads or sales.

Now that we’ve got over the hard part, the rest is easy to understand.

The affiliate gets paid for sending visitors to a specific landing page where an action happens – either a lead, a sale, a download or some other sort of action that the advertiser requires. As an example, some advertisers are looking to build up their databases, so they pay for each opt in email address they receive, others want leads from specific locations, so they pay for zip codes, and then try convince the visitors after they fill in their zip code, to fill in a more detailed lead form.

The common denominator is that the affiliate gets paid when an action happens.

A 2 Tier affiliate program is simply finding new marketers to sign up under you to do EXACTLY what you are doing – sending visitors to different offers and getting paid when the visitors perform some sort of action. So why would you want other marketers to sign up under you to promote the same offers? Simple – you get paid a percentage of the amount the affiliate you refer gets paid? Sounds complicated?

Don’t worry, it’s not hard to understand. As an example, say John promotes 5 different offers on a single affiliate network. He gets paid for every lead, sale, email and zip code he generates from these different offers. John now tells Mark about the Network and gets Mark to sign up using a banner or text link that has John’s referral code built into it. Mark now signs up to theAffiliate Network under John and starts promoting various offers and advertisers from the Affiliate Network. These offers DON’T have to be the same offers that John is promoting. Mark can promote ANY of the offers on the Affiliate Network.

And this is the best part…

For any amounts that Mark gets paid, John receives a percentage of the amount over and above what Mark gets paid. So if Mark gets paid $1000 in Month 1, and the 2 Tier Affiliate program is paying 5%, then John would receive $50 just for referring Mark.

But it gets even better…

Some 2 Tier Affiliate Networks pay LIFETIME commissions. So John wouldn’t get a referral commission just for a month or a year – he receives it FOR ALL TIME.

If Mark becomes a super affiliate and starts generating HUGE commissions every month, John can just sit back and collect the checks as he referred him.

There are 3 important things to know when finding affiliates to sign up under you on 2 Tier Affiliate Programs:

Is the affiliate program or affiliate network credible, has proper tracking so your referrals are correctly tracked, has good campaigns and offers for the affiliates to promote so they actually do make money, and do they pay timeously? Assuming that the affiliate program or network is good, what percentage do they pay you on amounts that your referrals get paid? All programs vary so compare different programs to see what the industry standard is.

How long do you continue receiving referral commissions for? Some pay for a month, some for the lifetime, and of course there are many variations in between.

So do your homework and find a 2 Tier program that can make you money long in the future for the work you’re doing today.

HOW YOGA CAN BENEFIT THE BUSINESSPERSON ?

The lot of a modern businessman is a stressful one and there is always so much to do. It would take a pretty compelling set of reasons to convince a successful businessman (or even an unsuccessful one) to add something else to an already packed schedule, so why would he even think about regular Yoga classes. In this article we examine the three main benefits of Yoga and how they apply to the busy businessperson.

Benefit Number One: Physical Health

All business-mans ultimate goal is to become wealthy isn’t it? Have you ever heard the saying that your health is your wealth? Believe me it is true. No matter how much money you have you cannot benefit from it if you are dead and personal health is often neglected in today’s busy corporate world. But the question is not whether one can afford the time for exercise to become healthy; it is whether they can afford not to. Health is ashifting scale – you are not either healthy or dead. It’s important to think about how much your level of health affects your work. A healthy body will allow you to concentrate more, work harder and increase the time you spend productively.

Yoga is the perfect way for a businessman to look after their physical wellbeing. Because the exercises are so incredibly low impact they can be performed even by the most out of shape person, and the more regularly they are performed the better that person’s health will become. Yoga is a very efficient method of releasing tension and stress. During a workday certain blockages develop around the body and many of our vital organs do not get the full amount of oxygen and nutrients that they need to function at peak efficiency. Yoga stretches different muscles groups in certain ways that will lead to these blockages being released and the blood flow bringing the bodies organs all the oxygen and nutrients they need.

Yoga’s health benefits are both immediate and long term. In the short term blood flow is increased and the body functions better because it is achieving the nutrients it requires. Tension is also released from muscles and the bodies lymphatic system is able to more effectively deal with waste products. In the longer term these will be ongoing benefits and the digestive system will also function more efficiently, which has innumerable health benefits. The general balance, co-ordination and flexibility will also be greatly enhanced.

Benefit Number Two: Mental Health

Have you ever considered the importance of a breath? We know that when someone stops breathing they die, and even this simplistic understanding should tell us how important it is to breath. But breathing properly is often ignored. It is vital not only for the numerous health benefits, but also for the strong mental advantages it allows us.

Yoga sessions will usually begin with a standing, breathing exercise. The simple process of taking in a deep breath and releasing it slowly is incredibly calming and the basis of the breathing exercises that are a vital backbone to the Yoga discipline. The key to this breathing is that it draws our attention to the one simple action of breathing. We become very aware of the life giving benefit of a deep and controlled breathing cycle and are able to achieve a level of calmness that we often don’t seek out in our everyday lives. That calmness itself is a stepping-stone to achieving focus.

The ability to focus is probably the single most important primary skill in a work environment. There is always so much going on around us and so much that needs to be done that it is difficult to focus on the single task we are doing because of the multitude of things ‘in the back of our mind’. Regular Yoga teaches techniques to quickly clear the mind of all these other distractions and then focus our mental efforts on a single task. It is also a great provider of personal discipline. The self-discipline that is learned from focusing on the body and becoming master of oneself is a key benefit of Yoga.

Benefit Number Three: Happiness

Happiness is a goal that is often sacrificed in the short term in exchange for some mystical point in the future when everything will come together and be okay. Yoga doesn’t move you any closer to that mystical time, but because you develop such a strong sense of self and connection with yourself, it is common to become more content with your current situation. You will find that the more you practise Yoga the more you will be comfortable spending time alone as well as amongst other people. Your sense of self worth will increase and you will perform better in social situations. This is perhaps the most important gift that Yoga will give to you.

HOW TO DESCRIBE BUSINESS ANALYST JOB ?

The job description of a business analyst is rather extensive. He or she must first determine the needs for a company by using many tools. The business analyst may conduct interviews with management and other department leaders. He or she must analyze documentation, facts and figures. The analyst should incorporate a site survey to determine applications being used and what may be needed forsuperior quality performance. He or she will consider business applications currently being used which may or may not be working. The business analyst will do a business analysis and a work flow analysis to assess difficulties in reaching goals and to determine a better strategy.

A qualified business analyst will be able to ascertain the true needs to be met by the project. He or she will be able to transfer information from Management into needed data. Statistics from other sources will be assessed and turned into usable information. The business analyst will be able to compile a report in an easily understood projected vision to be implemented.

The job description of a business analyst does not always but should include excellent communication skills. He or she needs to be able to address a diverse group of inside and outside personnel. He or she should be able to motivate the departments to challenge themselves and reach their goals. The business analyst will be required to relay information from the IT team or department to the clients in easily understood terms for both groups.

The business analyst should have past experience to draw from when processing data and information. He or she will possess knowledge used in case studies and transfer it into usable information. Prior situations should be able to be compared to avoid counterproductive actions.

The business analyst will be able to draw from known resources when outsourcing or external interactions are needed. He or she will be able to incorporate joint venture relations into the project scope when it is necessary. Determining this critical point is instrumental in the job of a business analyst.

Acting as a liaison between clients and development departments, the business analyst shall distinguish requests from needs. He or she will assess the proposed project plan to ensure all needs are met. The verifiable solution shall be one which guarantees success.

A statement of purpose will be proposed by the business analyst to ensure the end results are satisfactory to all involved. There will be a project goal integrating all data collected. Documentation will be provided by the business analyst to determine which aspects of the project will be handled by outside sources. These sources shall be listed with critical attention being paid to the specific task of each organization.

The business analyst will have a good understanding of what is expected. There are many aspects of the project proposal. He or she will involve themselves with each unit to instill continence and still maintain productive action. The professional analyst will be able to focus on each department independently and maintain a broad vision of the project scope. These are the duties of a business analyst.

EASY WAYS TO GET YOUR CREATIVITY GOING ?

Writing an article doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity.

The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can’t seem to get their creative juices flowing.

Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article.

So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.

1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone’s ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it’s the development of the idea that makes it unique.

2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.

Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.

3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn’t make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causesdistraction won’t be conducive in firing up your creative flow.

Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, objects that inspire, or anything that can get your creativeness cranking. A clean and well organized workplace also rids of distractions and unwanted hindrances. With a good working place, you can work in Peace and never notice the time pass by.

4) Set the mood. Setting the mood requires you to just go with the moment or to induce your self to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.

There are many ways to set the mood. Some writers have been known to use alcohol, a little sip of wine to stir up the imagination. Some would like some mood music while others let the lighting of the environment create the mood.

5) Go on a getaway and just do something unlike crazy. Letting yourself go and have fun produces adrenaline that can make your imagination go wild. Take an adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule. In no time at all, your creativeness will make use of that experience and get your imagination to go on overdrive.

 

IS IT PRACTICAL TO BE TRUE TO YOURSELF ?

If your online marketing material stimulates an image in your mind that is just not you, likely you’ve been trying to model your approach after someone else or you’ve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into the material.

So, what’s the solution?

The solution to this dilemma is to be yourself and let your personality show through in your online marketing materials.
If you are writing a blog entry in the midst of a snowstorm and it is “a bit nippy outside” don’t hesitate to say so. When you let your personality shine your image will be your own, not one you have crafted that will change from day to day depending upon what you have read most recently.

There’s lots of talk about branding in regard to online marketing. The basic principles of branding are to decide on the image you wish to portray and what message you want to drive home.

While some people could write a book on how to brand your business, there are really only a handful of factors to consider – your image, your purpose and your message. The purpose of a brand is to craft something that will stick in the minds of people and help them to remember your business.

Creating and building a strong brand does not have to compromise your personality. The only real decision is whether you want to be casual or professional. In the world of online marketing, retaining your personality and your identity will go far in branding your business. You’ll be much happier with the long-term effects of your online marketing if you don’t try to be someone you are not. Be yourself and have fun.

 

India is a land of opportunities, says Narendra Modi

PM Narendra Modi addressed the seventh Vibrant Gujarat summit in Gandhinagar.

The UN Secretary-General Ban Ki-moon, US Secretary of State John Kerry, World Bank President Jim Yong Kim as well as ministers and corporate leaders from 100 countries attended the summit.

Modi said that his government was attempting to restore the economy, and told Worldwide investors that India today was a place of opportunities.

“In a short compass of seven months, we have possessed the capacity to change the climate of despondency and instability,” Modi said.

“Since the first day, my administration is effectively attempting to resuscitate the economy,” he told.

Modi urged nations, organizations and investors to be a part of India’s development story.

Infosys reports Q3 results, profit up 13%

India’s one of the biggest IT services companies Infosys on Friday reported a 13 percent development in net profit to Rs 3,250 crore for the quarter ended December 31, 2014.

According to their statement, Infosys net profit remained at Rs 2,875 crore in the same period a year ago. The company’s consolidated revenues in October-December quarter climbed 5.9 percent to Rs 13,796 crore from Rs 13,026 crore in the year-prior period.

Infosys CEO and Managing Director Vishal Sikka said that based its solid performance, the organization is strengthening endeavors to deepen employee engagement and client environment.

Audi reports record sales in India…says its No.1 in Indian luxury car market

Audi,a German luxury car producer on Thursday reported record sales in India at 10,851 units in 2014, a development of more than 8 per cent over 2013, subsequently holding its market share in the Indian luxury car market demand.

Audi India Head Joe King said in a statement, “We are delighted that we are the first brand to indent up sales of more than 10,000 cars for two years in succession while keeping up our force of development in India for the seventh back to back year.”

King also added in his statement, “We believe for Audi, India is a long voyage and its not pretty much a month or a year. The strategy that we have actualized in this excursion has helped us to not only achieve leadership bu also to keep up it.”

Arvind Panagariya appointed vice-chairman of Niti Aayog

Arvind Panagariya, an economist who teaches at Columbia University in the US, was Monday appointed the first Vice Chairman of the recently made NITI Aayog.

Panagariya (62) is an Indian-American economist and Professor of Economics at Columbia University. He will be the first Vice Chairman of the body.

Panagariya has prior been the Chief Economist of the Asian Development Bank and a Professor of Economics and Co-director, Center for International Economics, University of Maryland at College Park.

Holding a Ph.d degree in Economics from Princeton University, Panagariya has also worked for the World Bank, International Monetary Fund, World Trade Organization, and the United Nations Conference on Trade and Development in different capacities.

Microsoft CEO Satya Nadella keen to take up ‘Digital India’

The Chief Executive Officer (CEO) of World’s biggest software maker Microsoft Satya Nadella met Indian Prime Minister Narendra Modi on 26th December.

Satya Nadella is the third major tech executive to meet Modi, after Amazon’s Jeff Bezos and Facebook’s Mark Zuckerberg.

Nadella said the organization is anticipating accomplice with the Digital India and Make In India projects of the administration.

He said after meeting the Minister for Communications and IT, it’s generally fantastic for me actually to be in India and the discussion I had with the minister was far reaching.

“We are making huge investments in our data centers specifically, which we think can engage associations in this nation to be world class with the right to gain entrance to great Innovation.” He added.

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