Radio Mirchi, one of Asia’s leading private FM, has expanded itself in the United States with the launch of its two new stations in two new cities, Cleveland and Columbus in Ohio.
According to Prashant Panday, managing director at Entertainment Network India Ltd(ENIL), they are excited to expand their network in the United States with these new stations.
The Radio Mirchi brand and content in the US is licensed to Arohi Media. According to them, their vision is to bring the South Asian communities under one roof by giving them a common platform of news, chat and Bollywood music.
Radio Mirchi, one of Asia’s leading private FM, has expanded itself in the United States with the launch of its two new stations in two new cities, Cleveland and Columbus in Ohio. According to the top officials, Radio Mirchi will also launch their stations in Atlanta and St. Louis in the next few days. The two stations are primarily targeted at the South Asian diaspora and will run 24 hours. The station will play a melange of Bollywood, music, comedy, and infotainment.
According to Prashant Panday, managing director at Entertainment Network India Ltd(ENIL), they are excited to expand their network in the United States with these new stations.
The Radio Mirchi brand and content in the US is licensed to Arohi Media. According to them, their vision is to bring the South Asian communities under one roof by giving them a common platform of news, chat and Bollywood music.