The European Commission has decided to allocate €200.9 million in 2020 to fund promotion activities for European based agri-food products at domestic as well as Overseas Market.
The European Commission has decided to allocate €200.9 million in 2020 to fund promotion activities for EU agri-food products at home and abroad.
In 2020, over half of the budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potential, such as Canada, China, Japan, Korea, Mexico and the United States, the EU Commission said in a statement.
Eligible sectors include dairy and cheese, table olives and olive oil and wines.
According to Commission, the funds are expected to enhance the competitiveness and consumption of EU agri-food products, raise their profile and increase their market share in these targeted countries.
For 2020, €100 million is allocated to simple programmes, while €91.4 million will go towards multi-programmes. An additional €9.5 million is set aside for the Commission’s own initiatives, the commission said.
