| Brand Name | National Rank – 2016 | Global Rank – 2016 | Change in Brand Value (+/-) | Brand Value ($mn)
|
| McDonald’s | 08 | 12 | -1% | 39,381 |
McDonald’s is a hamburger and fast food restaurant chain.
McDonald’s is the world’s largest restaurant chain, serving approximately 68 million customers daily in 119 countries across approximately 36,615 outlets.
McDonald’s primarily sells hamburgers, cheeseburgers, chicken products, french fries, wraps, breakfast items, soft drinks, milkshakes, and desserts.