| Rank – 2016Â Â Â Â Â Â Â Â | Brand Name | Change in Brand Value (+/-)Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â | Brand Value ($mn)
 |
| 06 | IBM |
-19% |
52,500 |
International Business Machines Corporation (IBM) is an American multinational technology company headquartered in Armonk, New York, with operations in over 170 countries.
-zahner-6058.jpg)
IBM manufactures and markets computer hardware, middleware and software, and offers hosting and consulting services in areas ranging from mainframe computers to nanotechnology.