To end up being included in “Best Global Brands”, a brand has got to be genuinely global, possessing successfully gone beyond geographic as well as cultural constraints.
According to Interbrand (a well-known brand consultancy firm), three key components have been exercised in the valuation process:
- An analysis of the financial performance of the branded products or services,
- An analysis of the role the brand plays in purchase decisions, and
- An analysis of the brand’s competitive strength.
| Rank – 2016 | Brand Name | Change in Brand Value (+/-) | Brand Value ($mn)
|
| 10 | GE | +2% | 43,130 |
General Electric (GE) is an American multinational conglomerate corporation.
The company operates through the following segments: Power & Water, Oil and Gas, Aviation, Healthcare, Transportation and Capital which cater to the needs of Financial services, Medical devices, Life Sciences, Pharmaceutical, Automotive, Software Development and Engineering industries.