Social microblogging giant Twitter said on Monday that it will implement a political promotions approach and transparency strategy in India from 11 March while additionally presenting the equivalent for European Union part states and Australia.
This move is assumed as the significant move because it comes weeks before the 2019 Lok Sabha Elections and also at a time when the Jack Dorsey-run company has faced criticism in India over alleged political bias on Twitter.
According to a blog post, Political advertisers must apply now for certification and go through every step of the process.
Social microblogging giant Twitter said on Monday that it will implement a political promotions approach and transparency strategy in India from 11 March while additionally presenting the equivalent for European Union part states and Australia.
This move is assumed as the significant move because it comes weeks before the 2019 Lok Sabha Elections and also at a time when the Jack Dorsey-run company has faced criticism in India over alleged political bias on Twitter.
According to Twitter, post-March 11, only certified advertisers will be permitted to run political campaign advertisements on its service in India. According to a blog post, Political advertisers must apply now for certification and go through every step of the process. The post further says that this is part of their overall commitment to protect the health of the public conversation on their service and to provide meaningful context around all political entities who use our advertising products.