To end up being included in “Best Global Brands”, a brand has got to be genuinely global, possessing successfully gone beyond geographic as well as cultural constraints.
According to Interbrand (a well-known brand consultancy firm), three key components have been exercised in the valuation process:
- An analysis of the financial performance of the branded products or services,
- An analysis of the role the brand plays in purchase decisions, and
- An analysis of the brand’s competitive strength.
| Brand Name | National Rank – 2016 | Global Rank – 2016 | Change in Brand Value (+/-) | Brand Value ($mn)
|
| 11 | 15 | +48% | 32,593 |
Facebook is an online social media and social networking service based in California.
Facebook has more than 1.65 billion monthly active users as of March 31, 2016.
As of April 2016, Facebook was the most popular social networking site in the world, based on the number of active user accounts.