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Can a soap opera change lives or even save lives? A study in…

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Can a soap opera change lives or even save lives? A study in…


Can a soap opera change lives or even save lives? A study in we did in #Nigeria has found that young people who watch MTV Shuga are twice as likely to get tested for HIV and 14% less likely to have more than one sex partner at a time.

Plus, infections of the sexually transmitted disease chlamydia dropped by 58% in young women who took part in the study. The show was developed by the MTV Staying Alive Foundation to be entertaining but to also raise awareness about HIV and its risk factors. The message is getting through: http://wrld.bg/gSTH309i6kg[fb_vid id=”1767303403295408″]