The European Commission has decided to allocate €200.9 million in 2020 to fund promotion activities for European based agri-Food Products at domestic as well as overseas Market.
In 2020, over half of the Budget (€118 million) will go towards campaigns pursuing markets outside the EU with high-growth potential, such as Canada, China, Japan, Korea, Mexico and the United States, the EU Commission said in a statement.
According to Commission, the funds are expected to enhance the competitiveness and consumption of EU agri-food products, raise their profile and increase their market Share in these targeted countries.
For 2020, €100 million is allocated to simple programmes, while €91.4 million will go towards multi-programmes. An additional €9.5 million is set aside for the Commission’s own Initiatives, the commission said.