Ever heard of purple tea? Following regulatory changes in #Kenya’s tea market, this new variety is becoming more popular and has the potential to transform lives & livelihoods of Kenyan tea farmers. Kenyan authorities estimate that specialty varieties like purple tea will account for up to 5 percent—approximately $60 million—of all Kenya’s tea exports in the next three to five years.
With World Bank Group support, The Competition Authority of Kenya worked to remove regulatory barriers in the tea industry that prevented entrepreneurs from …