M/o AYUSH launches awareness drive to increase popularity of Yog…

The Central Council for Research in Yoga & Naturopathy (CCRYN)

 under
the Ministry of AYUSH, Government of India, has initiated a
Yoga Awareness Drive through Mascots  and Flash  Mobs
(YogMob) prior to International Yoga Day (21st June)
to increase popularity of Yoga especially among the youth.

The
mascots Provide an eye-catching way of helping boost the awareness
of International Day Of Yoga . They are connecting
with families by providing added entertainment and interactivity,
especially at Malls , Public Places , Events & Recreational Tourist
Areas . 

Mascots
appeal to individuals because they are memorable, a visual aid that
encompasses everything about the Campaign Message from its ethos to its
style . These mascots are leaving a great impact on audience in the blink
of an eye, so the viewers does not have to think too much but can take in
a lot of information at a glance.

The
Human-size  IDY Mascots are running the campaign & spreading the
message of Yoga Day in Delhi NCR, Lucknow and Haryana starting 8th June
2107.  

FlashMobs
of Yoga Dance called YogMob are also being organised at certain crowded
places like malls.