The United States topped the MOST VALUABLE nation brands list with a brand value of a whopping $25,899 billion, a growth of 23% from the year 2017.
According to UK-based brand valuation consultancy Brand finance’s Nation Brands 2018 report, the United States topped the list with a brand value of a whopping $25,899 billion, a growth of 23% from the year 2017.
Brand Finance CEO David Haigh said in a released report, “as Donald Trump approaches the start of his third year at the White House, in the longer run, negative perceptions of his personal brand have turned out to have little impact on the nation brand as a whole. Rather, the new free-market policies have resonated with business leaders and the economy is growing, driving an improvement in America’s brand strength and brand value alike.”
China ($12,779 billion), Germany ($5,147 billions), United Kingdom ($3,750 billion), and Japan ($ 3,598 billion) came in 2nd, 3rd, 4th and 5th respectively.
Here’s a list of top 15 most valuable nation brands.
| Rank 2018 | Nation Brand | Brand Value (USD billion) | Brand Rating |
| 15 | Switzerland | 973 | AAA+ |
| 14 | Mexico | 1,066 | A+ |
| 13 | Netherlands | 1,190 | AAA |
| 12 | Spain | 1,606 | AA |
| 11 | Australia | 1,669 | AAA- |
| 10 | South Korea | 2,001 | AA |
| 9 | India | 2,159 | AA |
| 8 | Italy | 2,214 | AA- |
| 7 | Canada | 2,224 | AAA- |
| 6 | France | 3,224 | AA+ |
| 5 | Japan | 3,598 | AAA- |
| 4 | United Kingdom | 3,750 | AAA |
| 3 | Germany | 5,147 | AAA |
| 2 | China | 12,779 | AA |
| 1 | United States | 25,899 | AAA |
Top 15 most valuable nation brands:
1.United States; 2. China; 3. Germany; 4. United Kingdom; 5. Japan; 6. France; 7. Canada; 8. Italy; 9. India; 10. South Korea; 11. Australia; 12. Spain; 13. Netherlands; 14. Mexico; 15. Switzerland
Nation Brand Strength Ratings:
AAA + Exceptional; AA + Very strong; A + Strong
Brand Finance measures the strength and value of the nation brands of world’s leading economies using a method based on the royalty relief mechanism employed to value the World’s Largest companies.
